Amid rising global business uncertainties — including tariff tensions stemming from former U.S. President Donald Trump and escalating geopolitical risks in the Middle East — Samsung Electronics has begun a critical strategy meeting aimed at shaping its survival plan for the second half of the year.
According to industry sources on June 17, Samsung Electronics has launched a three-day Global Strategy Meeting, attended by key executives and heads of overseas subsidiaries.
The meetings are chaired separately by Vice Chairman Jun Young-hyun, head of the Device Solutions (DS) division, and President Roh Tae-moon, acting head of the Device eXperience (DX) division. As in previous years, Chairman Lee Jae-yong is not expected to attend but will be briefed on the outcomes later.
Held every June and December, Samsung’s Global Strategy Meeting brings together regional and business unit leaders to discuss pressing issues and align on regional strategies and marketing plans.
This year’s meeting comes at a pivotal time. With the Trump administration’s renewed tariff push and military tensions between Israel and Iran, Samsung is expected to assess supply chain risks and establish region-specific response strategies.
On the first day, the Mobile eXperience (MX) division under DX will hold discussions on the upcoming launch of the Galaxy Z Flip 7 and Fold 7, outlining regional rollout schedules and sales strategies.
The following day (June 18), the Visual Display (VD) and Digital Appliances (DA) divisions will hold sessions to share first-half performance results and coordinate business strategies for the second half. A company-wide meeting will be held on June 19.
The urgency of the situation is underscored by the Trump administration’s decision to impose a 50% tariff on steel-derived components used in home appliances like refrigerators and washing machines, starting June 23 — a development that will likely necessitate adjustments in Samsung’s production and distribution strategies.
The DS division, in charge of Samsung’s semiconductor operations, will also convene on June 18 to review its first-half performance and chart a course for overcoming current challenges.
Earlier this year, Samsung lost its long-held position as the world’s leading DRAM supplier — a title it had maintained since 1992 — to SK hynix. Additionally, the company is facing continued weakness in the high-bandwidth memory (HBM) and foundry segments.
As a result, the meeting is expected to include a reexamination of the semiconductor roadmap, along with discussions on cultural innovation and future competitiveness.
Other key affiliates — including Samsung Display, Samsung Electro-Mechanics, and Samsung SDI — will also hold their own strategy sessions starting this week to review business results and finalize plans for the remainder of 2025.
