Samsung Electronics has begun production of the Galaxy S25 Ultra at its facility in Egypt, marking the first time the company has manufactured a flagship smartphone on the African continent. A dedicated production line for the Galaxy S25 has been established at the Beni Suef plant, which previously focused on producing TVs and monitors. The company plans to expand its presence in the region by pursuing a high-margin strategy centered on premium products and customized marketing.
According to Egyptian tech influencer Ahmed Qwaider on June 11, Samsung has initiated mass production of the Galaxy S25 Ultra at its Beni Suef plant.
To accommodate the flagship model, Samsung added a new production unit within the plant and installed a dedicated line for the S25 series. The company recently began full-scale production after receiving approval from the Egyptian government. Although production volume has not been disclosed, all units will be supplied to the domestic Egyptian market.
Samsung aims to develop Egypt into a key manufacturing hub for the Middle East and Africa by producing flagship smartphones locally.
The company has been actively leveraging its overseas factories for flagship smartphone production. Its Noida plant in India, which had previously focused on producing the Galaxy A and M series, began manufacturing flagship models such as the Galaxy S23 in 2023. The facility now produces the S24, S25, and foldable devices like the Z Fold and Flip 6.
This strategy enables Samsung to establish regional manufacturing bases that can respond flexibly to global market uncertainties while targeting high-growth emerging markets — delivering a dual benefit of resilience and expansion.
Egypt is a strategic location connecting Europe, the Middle East, and Africa. With a population of over 100 million — more than half under the age of 29 — the country offers significant growth potential. According to market research firm Statista, Egypt’s smartphone market is projected to reach USD 3.5 billion in 2024 and grow at a compound annual growth rate of 6.11% through 2029. Samsung led the market in 2023 with a 26% share.
The company has also seen strong performance in the broader Middle East and Africa region. According to Counterpoint Research, Samsung’s smartphone shipments in the first quarter of 2024 rose 15% year-over-year, maintaining its position as the top brand. This success is attributed to a strategic shift away from entry-level products toward mid-range and premium models such as the Galaxy A and S series. As demand for flagship smartphones continues to rise, Samsung’s localized production strategy is expected to drive further growth in the region.
