Samsung Electronics is intensifying its efforts in the U.S. 5G network equipment market by deploying carrier-specific leaders. Following a major contract with Verizon, the company is now recruiting dedicated personnel for AT&T and T-Mobile. By strengthening its “micro-targeting” approach, Samsung is expected to further expand its presence in the North American 5G market.
According to global recruitment platform Workday on May 6, Samsung Electronics America (SEA) recently posted job openings for New Business Development Directors responsible for AT&T and T-Mobile. These roles will oversee wireless network sales revenue and lead full-line sales of macro cells, indoor and outdoor small cells, core networks, and related services. Close collaboration with carrier executives at the director and VP level is also a key responsibility.
Candidates are required to have at least 15 years of experience in network sales, including a minimum of 5 years of direct experience working with the respective carriers. SEA noted that it is seeking “top talent to lead customer-specific 5G strategies leveraging open vRAN and AI-based solutions.” The listed salary range is between $277,000 and $289,000.
This “one commander per carrier” strategy is seen as a move to challenge the current duopoly of Nokia and Ericsson and to reinforce a three-way competition in the market. Samsung already offers a full range of 5G solutions, including macro cells, indoor and outdoor small cells, standalone (SA) and non-standalone (NSA) core networks, and end-to-end services. In 2020, the company secured a $6 billion USD contract with Verizon, one of the largest telecom operators in the U.S.
With the completion of these new hires, Samsung is expected to establish a fully dedicated support system for all three major U.S. carriers: Verizon, AT&T, and T-Mobile.
An industry insider said, “Samsung is aiming to maximize its win rate through ultra-targeted sales strategies tailored to the procurement processes and network structures of each carrier,” adding, “Technologies like open vRAN and AI-driven network automation will be key differentiators in the race for market leadership.”
