Kia is reducing the price of the 2026 EV9 by up to $2,000 in the U.S., aiming to ease initial purchase barriers and expand its customer base.
According to industry sources on May 30, Kia has lowered the U.S. prices for select trims of the 2026 EV9 by as much as $2,000. The “Light Long Range” and “GT-Line” trims are now priced at $59,395 and $73,395, respectively—both reflecting a $2,000 reduction. The “Land” trim has also seen a $1,000 cut, now listed at $70,395. There are no changes to the base “Light Standard Range” ($56,395) or the mid-tier “Wind” trim ($65,395).
What stands out is that Kia is opting for a price cut despite the current policy uncertainty in the U.S. regarding EV subsidies and tariffs. On May 28, the U.S. Court of International Trade (CIT) ruled that former President Donald Trump’s “reciprocal tariffs” announced on April 2 were unconstitutional, adding further unpredictability to the market.
Kia’s price revision appears to be a calculated move to push the EV9 into the mainstream. By lowering upfront costs, the company aims to boost market share in the highly competitive large SUV segment.
The EV9 has been well-received for its futuristic design, spacious interior, and three-row seating configuration. Features like mesh headrests that improve visibility have made the model particularly appealing to families. For the new model year, some trims offer extended range, while the “Land” trim now includes a newly added dark exterior option called the “Nightfall” package.
Vehicle pricing remains a significant concern for U.S. consumers. According to aftermarket parts company American Muscle, 73% of new car buyers feel prices are too high, and 22% of prospective EV buyers cited cost as the main barrier to purchase.
An industry insider noted, “The EV9 combines a futuristic concept-car feel with real-world utility. This price adjustment could serve as a turning point by reducing purchase resistance among North American consumers.”
