Coupang Play has announced a groundbreaking partnership to exclusively stream all Premier League matches starting from the 2025-2026 season. This deal marks a significant step for the platform, enhancing its offerings by adding the Premier League to its portfolio, which already includes coverage of the EFL Championship, EFL League One, FA Cup, Carabao Cup, and the Community Shield.
The partnership signing ceremony took place in Seoul and featured key figures including Coupang Play’s CEO Kim Sung-han, Sports Executive Lee Jong-rok, and Premier League’s Chief Media Officer (CMO) Paul Molnar, along with Global Media Sales Lead Josh Smith. The collaboration is set to extend beyond match broadcasting to include a variety of sports entertainment content.
Paul Molnar, CMO of the Premier League, expressed his excitement about the partnership, stating, “We are thrilled to partner with Coupang Play as our official broadcast partner in Korea. Coupang Play is the ideal partner to present Premier League football in innovative ways, and we look forward to creating a differentiated viewing experience and engaging fans together.”
CEO Kim Sung-han emphasized the platform’s commitment to delivering top-tier broadcasting, saying, “We will provide the best coverage, the broadest scheduling, and high-quality visuals, along with diverse supplementary content to meet the high expectations of sports fans. We are committed to investing actively in various areas.”
This partnership is poised to further solidify the deep-rooted love for football among Korean fans. South Korea has a vibrant football culture, with significant interest in global leagues like the Premier League. By streaming all Premier League matches, Coupang Play aims to make the sport more accessible to fans across the country.
Coupang, often referred to as the “Amazon of Korea,” has rapidly evolved into a leading OTT platform, offering a variety of content and services. This new deal with the Premier League is expected to enhance Coupang Play’s competitive edge in the Korean market. For football fans, this means not only live match broadcasts but also the opportunity for an enriched viewing experience and community engagement around their favorite sport.
