Trump Media & Technology Group (TMTG) has entered the cryptocurrency investment space through a landmark partnership with major digital asset firms. The company founded by former President Donald Trump revealed it is teaming up with cryptocurrency exchange Crypto.com and digital asset firm Yorkville America Digital to develop cryptocurrency-based exchange-traded funds (ETFs).
The new investment products will operate under TMTG’s fintech subsidiary Truth.Fi, marking the company’s first major expansion beyond its core media offerings. These ETFs will focus on U.S.-centric digital assets and securities across multiple sectors, with particular emphasis on energy-related investments. Crypto.com’s brokerage division Foris Capital US will lead distribution efforts while providing the necessary technological infrastructure and custody services.
Market reaction was immediate, with Crypto.com’s native token Cronos (CRO) experiencing a double-digit percentage surge following the announcement. Industry analysts attribute this to speculation that the ETFs may include major cryptocurrencies like Bitcoin and Ethereum alongside CRO. The partnership has generated particular excitement around the potential for a CRO-focused ETF product.
TMTG has committed substantial resources to this venture, announcing plans to allocate up to $250 million from its corporate treasury to seed the new ETF offerings. The products will be complemented by separately managed accounts for high-net-worth investors, all operating under the Truth.Fi brand. This strategic move represents a significant diversification for TMTG beyond its flagship Truth Social platform and Truth+ streaming service.
“The digital asset revolution represents an incredible opportunity for American investors,” said Devin Nunes, CEO of TMTG. “Through Truth.Fi, we’re creating investment vehicles that allow people to participate in both the growth of American industry and the blockchain economy.” The announcement comes amid growing regulatory acceptance of cryptocurrency investment products in U.S. markets.
Pending regulatory approvals, the ETFs are expected to launch in multiple global markets later this year. The company plans initial rollout in the United States followed by expansion into European and Asian markets. Industry observers will be watching closely to see if this move can help TMTG establish new revenue streams beyond its advertising-supported media platforms.
Development of the ETFs is proceeding on an aggressive timeline, with regulatory filings expected in the current quarter, product testing slated for summer, and a targeted market launch before year-end. The company indicated more detailed information about fund structures and investment strategies would be released in coming months as the partnerships finalize compliance frameworks.
